Engaged users
0since 20 Apr launch
Place signal data
Which places own a city's attention?
Social City Guide turns scattered creator and open-web mentions into resolved venue records you can query by buzz, momentum, neighbourhood, blind spot, or freshness. Every row ships with inspectable evidence.
Today
In production
See it in the wild.
We have a consumer app ↗ that lets people discover, save and share the cafés, restaurants and bars they spot on social media. Every result resolves to a real venue, with the evidence behind it: operator details, location, category, ratings, social mentions, creator reach, audience signal, plus the venue's own social presence (handles, reach, activity).
You can access the dataset that powers it.
Export shape
Anatomy of a record.
29 columns per record across operational performance, qualitative tags, social impact signal, and source evidence. Together, a complete picture of every venue. Your export ships in this exact shape, populated with the rows and columns you ask for.
| place_name | place_uid | category | subcategories | area | rating | review_count | top_view_count | creator_count | instagram_handle | instagram_followers | presence_score | latest_evidence_at | evidence_urls | opening_hours |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
🥐Place A | plc_a8f3k2… | bakery | bakerypastriesbrunch | Shoreditch | 4.7 | 1,243 | 1,120,000 | 18 | @place.a | 3,200 | 6.5 / 10 | 2026-05-12 | Open | Mon–Fri 8–17 · Sat–Sun 9–18 |
🍕Place B | plc_b2j7m4… | pizza | restaurantitalianpizza | Marylebone | 4.6 | 612 | 982,000 | 12 | @place.b | 8,700 | 7.2 / 10 | 2026-05-05 | Open | Tue–Sat 18–23 |
🍔Place C | plc_c5q9p1… | burger | restaurantburgerscasual | King's Cross | 4.5 | 891 | 1,240,000 | 13 | @place.c | 12,400 | 7.9 / 10 | 2026-03-30 | Open | Mon–Sat 18–23 |
🍜Place D | plc_d4r3l8… | ramen | restaurantjapaneseramen | Borough | 4.6 | 2,410 | 2,360,000 | 21 | @place.d | 18,900 | 8.5 / 10 | 2026-05-08 | Open | Mon–Sat 12–15 · 17–22 |
🍣Place E | plc_e7a3o5… | sushi | restaurantjapanesesushi | Notting Hill | 4.7 | 487 | 612,000 | 9 | @place.e | 5,600 | 5.8 / 10 | 2026-04-29 | Open | Tue–Sat 18–22 |
🥩Place F | plc_f8k1x2… | steakhouse | restaurantsteakgrill | Hackney | 4.7 | 6,810 | 1,510,000 | 15 | @place.f | 26,100 | 8.8 / 10 | 2026-04-30 | Open | Mon–Sun 8–23 |
🍩Place G | plc_g4y1b7… | doughnuts | bakerydessertdoughnuts | Brixton | 4.5 | 3,210 | 720,000 | 11 | @place.g | 11,200 | 7.6 / 10 | 2026-04-17 | Open | Mon–Sun 12–23:30 |
🍰Place H | plc_h2r3c9… | dessert | dessertcafesweet | Fitzrovia | 4.5 | 1,840 | 940,000 | 13 | @place.h | 7,400 | 6.4 / 10 | 2026-04-26 | Open | Mon–Sun 8–22 |
🍷Place I | plc_i5v4n3… | wine bar | barwinesmall plates | Whitechapel | 4.7 | 928 | 3,120,000 | 24 | @place.i | 9,800 | 7.4 / 10 | 2026-05-11 | Open | Mon–Sun 12–23 |
☕Place J | plc_j6z2c1… | coffee | coffeecafebrunch | Camden | 4.6 | 1,432 | 46,800 | 10 | @place.j | 4,100 | 5.5 / 10 | 2026-05-06 | Open | Mon–Sun 7:30–17 |
Delivery
Portable by default. Slots into your workflow.
Same schema across every format — pick the shape that fits your workflow, or ask for a custom one. If your team already has a destination, we can usually drop straight into it.
CSV
Spreadsheets, warehouse staging, CRM imports.
JSON / JSONL
Apps, APIs, enrichment pipelines, line-delimited streams.
Postgres / SQL
Direct loads into Postgres and SQL-compatible data stores.
Google Sheets
A live shareable slice for non-technical teams.
Webhook
Push each refresh to your endpoint as it lands.
Delta
Only the rows that changed since the last refresh.
Buyer lenses
Same data, five use cases.
Identical fields read differently depending on who's asking. Each lens ships with its own sample, venue table, and map.
Ghost attention
Vendors & SaaS
Venues going viral with zero digital infrastructure to capture it.
Explore
Expansion signal
Real estate & franchise
Digital demand as a leading indicator before anyone signs a lease.
Explore
GTM signal
Hospitality
Venues with timely commercial momentum and a reason to act now.
Explore
Story material
PR & marketing
Campaign hooks and story angles backed by real creator activity.
Explore
Visitor signal
Travel & tourism
Places and neighbourhoods already earning sustained visitor attention.
Explore
FAQ
Common questions about the data.
The same answers apply across the dataset, custom slice, and buyer-specific sample pages.
What is a place signal dataset?
A resolved dataset that connects real venues to social and open-web evidence: source URLs, uploader names, categories, recency, views, and buyer-specific notes.
Can we request a custom slice?
Yes. Slices can be scoped by city, neighbourhood, category, campaign theme, competitor set, territory, or target account list.
What do we receive?
A small inspectable sample first, then a JSON or CSV snapshot with predictable fields if the slice is useful enough to operationalise.
How current is the data?
Refresh cadence depends on the buyer question, geography, and evidence threshold required. Slices can be one-off, monthly, or campaign-window based.
Can source evidence be inspected?
Yes. Every row resolves to a real place — not a loose mention — and evidence URLs stay attached so teams can defend why a place appeared before using it in outreach, planning, or reporting.
Can we tighten the evidence gate?
Yes. Freshness, source diversity, creator count, and minimum evidence depth are all tunable, so slices can be made stricter for high-stakes workflows or looser for exploratory research.
Want a sample slice?
Send the buyer question, geography, category, or account list. The first pass is small enough to inspect manually.